Vincento says goodbye to Cactus and hello to Kalixa
Updated : Tuesday, July 06, 2010
November 2nd 2009: Vincento has today re-launched its prepaid
MasterCard® and eAccount under the
brand name Kalixa. Customers of the existing product,
Cactus, will shortly be receiving replacement cards
bearing the new identity of Kalixa, while visitors to
cactuscard.com are already being directed to kalixa.com as part of
Vincento's product revamp.
Vincento's CEO, Alpesh Patel, spoke of the reasons for the
change: "The rebranding of Cactus to Kalixa allows us to launch a
single product across Europe, which is a key part of our strategy
for 2010, by which point we'll be operating in four additional
European territories."
Kalixa Product Manager, Suresh Vaghjiani, discussed the impact
upon the customer: "For our customers, it's only a change of name.
Cactus cardholders can still access the funds in their eAccounts
and continue to use their Cactus Cards - right up until they
activate their replacement Kalixa Cards. The only real difference
for our cardholders is that they'll have to log in to their online
accounts at a new website address."
Vaghjiani adds: "In line with the release of Kalixa, we've taken
the opportunity to implement improvements requested by our
customers. We've made some positive changes to the product -
including a more streamlined registration process - while the
website has also been updated with a number of features, such as
downloadable statements."
For further information, please contact:
press@vincento.co.uk
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